Our Services

We provide comprehensive digital marketing strategy and execution for small businesses looking to establish and grow their online presence. Services available à la carte or as custom packages.

Logo Design and Refinement

Your logo is often the first impression of your business. We start with a discovery conversation to understand your values and preferences, then create 2-3 initial concepts for you to choose from. After a couple rounds of revisions, you'll receive final files in multiple formats (PNG for web, SVG or PDF for print, versions with and without backgrounds) — everything you need for consistent branding across all platforms.

Color Palette and Typography Selection

We develop a cohesive visual system with 3-5 colors that work harmoniously together (primary, secondary, and accent colors) along with 1-2 font pairings for headings and body text. You'll receive exact hex codes and accessible font recommendations from Google Fonts, plus simple documentation showing when and how to use each element.

Social Media Profile Graphics and Templates

Make a strong first impression on every platform. We create properly sized profile pictures, cover images, and banner graphics for Facebook, Instagram, LinkedIn, and more. Plus, you'll receive 3-5 reusable Canva templates with your brand colors and fonts built in, giving you immediate, visible results and a foundation for ongoing content.

Brand Voice and Messaging Guidelines

How should your brand "sound"? We help you define your tone — whether formal or casual, playful or professional — along with key phrases, taglines, and example captions written in your voice. This short guide covers the do's and don'ts that keep your messaging consistent across every touchpoint.

Google Business Profile Setup and Optimization

For local businesses, your Google Business Profile is often the first thing customers see. We claim and verify your listing, complete all profile fields (hours, services, description, attributes), upload high-quality photos, and ensure your name, address, and phone number are consistent with your website and social profiles — critical for local search visibility.

Monthly Deliverables: 12 pieces of content including 4 Instagram/Facebook Stories (1 per week), 8 feed posts (2 per week minimum), and 1 video per month. All posts include captions, hashtags, and platform-appropriate sizing. Content calendar delivered by the 1st of each month, with final content shared at least 24 hours before scheduled posting.

Feed Post Designs (Static Images and Carousels)

Original graphics designed in your brand colors and fonts, sized correctly for Instagram and Facebook. Each post comes with an engaging caption featuring a clear call-to-action and relevant hashtags researched for your industry and location.

Instagram/Facebook Stories

Branded story graphics (1080x1920 pixels) that match your visual identity — perfect for promotions, behind-the-scenes content, and announcements. We incorporate interactive elements like polls and questions where appropriate to encourage engagement.

Video Content (Reels)

One professionally edited video per month, optimized for Instagram Reels and Facebook. Includes transitions, text overlays, music, and captions for accessibility. We source footage from your existing content, stock video, or AI-generated visuals, and design an eye-catching thumbnail.

Content Library Management

We gather and organize your existing photos, videos, and brand assets into an easy-to-navigate system. Maintained folders by month, campaign, or content type make repurposing simple, while reusable Canva templates ensure efficient content creation.

Content Sourcing

Great content starts with great source material. We organize your existing content library, provide shot lists for specific photos or videos you need to capture, and supplement with stock imagery, videos, and AI-generated graphics where appropriate.

Account Ownership: You own and control your Meta Ad account — we're granted access to manage campaigns on your behalf. You retain all data and pixel history, ensuring you're never locked out of your own advertising assets.

Campaign Setup and Management

We create and launch campaigns in Meta Ads Manager (Facebook and Instagram), defining objectives that match your goals — whether that's awareness, traffic, leads, or sales. This includes setting up Meta Pixel on your website for conversion tracking, building targeted audiences, and configuring budget and bidding strategies.

Audience Targeting and Segmentation

Reach the people most likely to become customers. We build custom audiences from website visitors, email lists, and past customers, plus lookalike audiences to find people similar to your best customers. Geographic targeting ensures local businesses reach their community.

Optimization and A/B Testing

Daily monitoring of key metrics (spend, reach, clicks, conversions) allows us to continuously improve performance. We test variations of creative, copy, and audiences — pausing underperformers and scaling winners to maximize your return on ad spend.

Reporting and Insights

Know exactly how your money is being spent. You'll receive weekly performance updates, monthly summary reports with trends and insights, and end-of-campaign reports with final results and learnings. Key metrics include impressions, reach, clicks, CTR, conversions, cost per result, and ROAS (return on ad spend).

Let's Build Your Strategy

Every business is unique. We'll work with you to create a customized service plan that fits your goals, timeline, and budget. Reach out to start the conversation.